Lincoln Is Considering Giving Cars Real Names Again

Lincoln Is Considering Giving Cars Real Names Again

The hype that the Continental concept received might have just been the death knell for the alphabet soup that Lincoln has always enforced.

While speaking to Automotive News, Joe Hinrichs, Ford President of the Americas, said that, “Without divulging the future, we're very excited about the Continental name and the attention it's gotten.”

He went on further agreeing to the fact that many people who are not familiar with the model might end up being confused with the current MK names that its cars have been going with.

According to Hinrichs, Lincoln can be able to differentiate itself by “leveraging its heritage.” While this not that explicit, the talk might just be an indication of what we are to expect with regards to the Lincoln completely overhauling its brand naming scheme.

The new Lincoln, Continental, is set to arrive in the market come next year and it will act as a replacement for the MKS as Lincoln works on making a major push into China. It is believed that the designers of the Continental had been given the model name of the car so as inspire tem when designing the car. Lincoln is currently going through what some are calling the best days in their times, the company so the health of its brand improving, be it slow, ever since Alan Murray, Ford CEO was ready to kill the brand completely.

Last year saw a new boss being appointed to the helm and there were reports which have indicated that a modular platform is currently in the works.

 

Featured Posts

The Australian Grand Prix is always one to bring us great stories and excitement. Last month's F1 Australian Grand Prix was no disappointment. However, it was quite a disappointment for the Haas team. Having a pit stop issue is brutal for a car; things can really go wrong. However, having two…

The Nürburgring 24 Hours is one of the most famous race in the world. The Eiffel classic takes place at a 25,378 kilometre long combination of the Nordschleife and the Grand Prix circuit.

As a result of Tristan Vautier's Sebring crash, the polesitter of Daytona Racing will be forced to miss the next IMSA SportsCar Championship round in Long Beach. Vautier took responsibility for the crash. He has since admitted that his impatience got to him and led him to a series of events…

It is normal to find the latest ultra-fast racers, supercars, and concept cars in the yearly Geneva Auto Show. However, this year’s show will highlight the latest electric cars from major manufacturers that include Audi, Mercedes Benz, Volkswagen, and Jaguar. European carmakers are trying to…

Porsche Cars Australia has begun Australian celebrations of 70 years of the Porsche sports car at the Formula 1 Australian Grand Prix in Melbourne this week.

Daniel Ricciardo of Red Bull set a new Circuit de Catalunya track record in Barcelona during the sixth day of Formula One pre-season tests sessions to command the lead. Ricciardo went faster than anyone else as Formula One started the test sessions. Ricciardo's RB14 set a record time of 1:18.047…